Notes on winning better clients.

Plain thinking on how good companies grow — attracting the right clients, earning trust, and turning interest into revenue.

Featured
Growth

Why more leads rarely means more clients

Chasing volume feels like progress. The businesses that grow well are rarely the ones with the most leads. They’re the ones who attract the right few.

· 5 min readRead

Conversion

Where growth quietly leaks away

Most growth goes missing in the unglamorous gap between someone raising their hand and someone actually replying.

· 4 min
Growth

Spend your time on the clients worth winning

Saying yes to everyone is the most expensive habit in business. The firms that do well stay selective long before they can comfortably afford to be.

· 4 min
Conversion

Why good prospects don’t show up — and how to fix it

No-shows feel personal. Usually they’re a sign that the moment cooled, and nothing was there to keep it warm.

· 4 min
Clarity

Knowing what actually brings you clients

Most reporting is built to be admired in a meeting. The useful kind answers one question: what should you do more of?

· 4 min
Strategy

Build your growth in-house, or bring in help?

Before you choose between an agency and a hire, work out whether the thing your revenue depends on belongs to you, or to somebody else.

· 4 min
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Acquisition infrastructure for B2B operators — one chain from first click to signed client, built and run by one operator.

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